Rebranding the “Candy Universe”

Client: Candy Universe
Project: Rebranding

“Candy Universe” is a company that is forefront in selling sweets using the “pick & mix” system. Their stands are bursting with an array of assorted candies, chocolate-coated selections, lollipops etc. – justly a kingdom in an actual sweets’ universe.

Keeping in mind that, in this category, the key customers are women purchasing sweets for themselves or their loved ones, we focused the entire visual communication towards them. A visual manifest of the universe is a constellation made up of various sweets to be found on “Candy Universe’s” stands.