Rebranding the company „TruckTrack“
“TruckTrack” is a Belgrade start up that has succeeded in getting investments in order to develop a web application for monitoring, managing and maintaining business transport. Once the “TruckTrack” company entered the transport software market, they faced already established players with strong reputations. In this kind of game, it’s vital to stand out at almost any cost and to offer something innovative in order to draw in the attention not usually granted to a newcomer. A whimsical instrument for seizing attention is a suitable brand identity. What results in enhanced market prominence is accurate positioning; an innovative and distinctive brand identity solution in comparison to the competition.That is exactly what we did. The brand idea “You and your business on the road” is defined as the basis of further verbal and visual communication.