Letter&Sun market driven rebranding
Client: Letter and Sun
Project: Redesign of brand identity
The main characteristic of this project is the market-oriented design of the visual identity. With a new identity Letter&Sun is positioned in its industry as a modern media company whose products are of the top-notch quality. The introduction of purple as a part of the visual identity is a strategic move that enables Letter&Sun to stand out from the competition and position itself as a unique media company that provides special services in the market. The success of Letter&Sun can be said to have been mostly associated with the JelenTop10 show, but we hope that henceforth you will primarily remember them by their excellent visual identity.