Creating the HTR Refractories brand
HTR’s area of business is the distribution of refractory and flame retardant materials. They are agent to the largest and leading global manufacturer in the field – RHI AG, therefore positioned as a backed up power brand.
In order to convey the desired message to the target group and create a new brand, using the brand’s original platform, we came up with an idea: “An important assuring element”. The goal of our brand design is to convey brand idea and the method of statement through all points and channels of communication. The created brand solution represents the visualization of this idea, as well as defining the nature of the communiqué.