Repozicioniranje brenda i novi brend identitet za kompaniju „Empero Line“
“Empero Line” sells quality-sleeping pads that positively affect users’ health. The majority of “Empero Line” customers are older than the age of 45, mostly women taking care of their health and the health of their families. In cooperation with the company’s management, we defined new values that must be prominent during the brand’s interaction with customers. The idea behind the entire rebranding is “A Friendship For a Lifetime” from which we derived a new positioning slogan “Forever Friends”. The communicative name was shortened to just “Empero”, omitting the addition of “Line” in order to increase communication efficiency as well as further use of the visual identity.