Brand identity for aesthetic center CBS
The ideal of beauty has always been a subject of inspiration followed by an everlasting desire and motivation to be grasped. Creating brand identity for an aesthetic center was a challenge – we had to use visuals to prospect beauty and its’ form, as well as to convey CBS’s message it insists on sending – their services include not only relaxation, but an overall improvement of health. Green was a clear next step as it associates the viewer with health, freshness and a natural and soothing environment. Further application included handling photos with special cream colored filters so that the visual identity is clearly bound with nature and relaxation.