Creating brand identity for Belgrade’s “Azbuka” restaurant
A new restaurant in a city as Belgrade demands superior service, an excellent concept of the interior and a different approach to creating a visual communication. The restaurant is located in one of the busiest streets of Belgrade’s city center in the yard of the Vuk Karadžić foundation. With out solution, we followed up the story behind the meaning of the name and designed a modern logo in Cyrillic script, as advanced as the alphabet itself was at the time. In respect to the deed, we reformed the script itself. For graphic elements we used famous quotes defining Belgrade, written in Cyrillic and cursive, giving a note of class and sophistication.